Netris iCode Simplifies Film Selection in QWERTY.TV Print E-mail

Netris, a leader in software and system integration for IP communications and banking solutions, and JSC Central Telegraph, one of the biggest service providers in Russia, have now introduced iCode, a new QWERTY.TV user interface. This innovation will make navigation and film selection easier for “video on demand” (VOD) users.

IPSoft iVision IPTV Middleware is the underlying enabler for the QWERTY.TV service management system. The IPSoft platform, a flexible and reliable Netris solution, delivers a full range of interactive services (TV, Video, Communication) to different broadband connected user devices. One of the IPSoft iVision basic functions is the generation and enabling of the user interface. Netris’ continuous improvement of the interactive services  and promotion of content resulted in creation of a ‘shortcut’ for film selection. ICode allows the user to get to the film’s order page quickly by pushing 4 numerical buttons on the TV remote control. The numbers are the ID of a film that can be made available in the service provider’s authorised catalogue or on the internet site.

“This function is another step forward to improve VOD services”, says Alexey Bugay, Netris CEO. “Today service providers’ VOD libraries have thousands of films and sometimes lack of an easy way to search prevents the subscriber from using the service. The reason is that a standard TV screen can’t contain as much useful information as PC monitor. ICode allows VOD users to select a film and start watching by pushing just 4 buttons.”

“ICode will allow our customers to use all the capabilities of modern digital technologies,” says Sergey Mitin, Director of Videoservices' Division, Central Telegraph. “Now it will be easier to select and buy a film and to recommend it to friends and acquaintances. It will make VOD service more attractive and increase the number of active users.”

“IPSoft iVision is a service delivery platform designed for service providers. Its basic advantage is flexibility,” says Murad Efendiev Netris CTO. “We are constantly working at our interfaces to make them more friendly and easy to navigate. ICode implementation is part of our concept of creating complementary tools for quick search and order of interactive services.

The new iCode feature is now available in several IPSoft iVision IPTV Middleware versions in commercial use. In future this function will be included in the basic version of IPSoft iVision IPTV Middleware.

About Central Telegraph

JSC Central Telegraph (, is one of the leading service providers in Russia, and in the Top 10 of fixed telecoms and internet providers in the Moscow region.

The company delivers services to customers in Moscow and its region, and so caters for the most active and demanding users. Central Telegraph services operate over its own 2000 km optical network covering Moscow and its region.

About Netris

Netris ( is the leader for IP-communications software development and system integration. Netris is focused on development of IPTV and Banking Intelligence solutions under the IPSoft® trademark.

Netris provides advanced end-to-end IPTV solutions with IPSoft iVision IPTV Middleware as a core component. This proven carrier-grade platform is the key element of Netris’ solution portfolio which also includes IPSoft iVision Hosted Edition (a version for suboperators working together with a central operator ), IPSoft iVision PC Solution, IPSoft iStream Video Server, IPSoft Distributed Media Architect and IPSoft Order Management System. Today Netris’ products are deployed at the most significant IPTV deployments in Russia (Comstar-Direct, Central Telegraph, Metalloinvest, Rosmedia), Kazakhstan (Kazakhtelecom) and Ukraine (Comstar-Ukraine and Ukrtelecom).