Rosmedia Launches Innovative, Distributive IPTV Service Protected by SecureMedia Print E-mail
IPTV WORLD FORUM, OLYMPIA, LONDON, UK- 25 March 2009 - SecureMedia, the technology leader in open content protection software for secure video and multimedia delivery over IP networks, today announced that Rosmedia, a leading IPTV Operator based in St. Petersburg, Russia and allied with RosTelecom, Russia's National Telephone Carrier, has successfully launched their new IPTV service protected by SecureMedia's Encryptonite ONE™ System CA/DRM (conditional access/digital rights management) technology. This leading-edge tiered network, with a presence in St Petersburg and Moscow, provides service to both individuals and to community system operators powered by Netris' carrier-class platform, IPSoft iVision Hosted Edition and IPSoft iStream video server.

"Adopting the Encryptonite One™ System was an easy choice as it is recognized as the best CA/DRM available," said Oleg Milov, CEO of Rosmedia. "It allows us to acquire premium content from the world's major studios and exceed our customer's expectations to experience and enjoy superior entertainment. We are also delighted with the support we have had from SecureMedia to deploy our new IPTV service.''

"Rosmedia is a new successful deployment that we have rolled out together with SecureMedia," said Alexey Bugay, CEO of Netris. "For Rosmedia, the Encryptonite One™ System protects not only broadcast but also Video on Demand content delivery from our IPSoft iStream video server. We find this service exciting for the market and plan to use it in other deployments".

"Rosmedia is a key operator in the Russian marketplace and we are excited to be the security solution of their state-of-the-art, distributed IPTV network", says Fred Ellis, COO at SecureMedia. "This deployment highlights the flexibility and extensibility of the Encryptonite One™ System to successfully and economically secure operator and multi-locale sub-operator IPTV implementations and we look forward to future geo-expansion of the service."

The Encryptonite ONE System, winner of both the TelcoTV 2008 Vision Awards and the 2008 IPTV World Series Award for best content protection is today's proven multi-format, multi-platform CA/DRM software solution that provides the highest levels of digital content security while offering operational efficiencies and extended value. Approved by all major film studios and TV broadcasters, the Encryptonite ONE System allows telcos and broadband operators to acquire distribution rights to the most compelling broadcast channels and VOD programming. Its unique system design features an ultra-light, processor-efficient client that can be deployed on virtually any consumer media appliance to allow ubiquitous secure content distribution on current and future set-top boxes, PCs, portable players and mobile phones. Employing a patented, common encryption scheme for both broadcast and VOD content and through its exclusive EverLock™ process, the Encryptonite ONE System is the only solution available today that enables persistent and efficient protection of content at all times in distribution and storage including in DVR and nDVR applications. Newest innovations include exclusive platform extensions that allow for selectable digital forensics to track, identify and deter piracy of valued content (IdentiFind™), support for DVB Simulcrypt enabling DVB-T, DVB-C, DVB-S, DVB-H services (SecureCast™), rapid middleware integration to speed time-to-market (CodeConnect™), and configurable security parameters for diverse quality content (TrustAdjust™).

About RosMedia

Rosmedia was created as a vehicle to develop an IPTV complete solution for the Russian marketplace under the guidance of CEO Mr. Oleg Milov. With a proven IPTV ecosystem of middleware from Netris and digital content protection from SecureMedia, delivery service began late 2008, offering subscribers multi-channel broadcast TV and Video-On-Demand. Expansion of the service includes the addition of new community IP Operations in the Moscow and St. Petersburg regions and by increasing its program offering with a mix of Russian and Western content.

About Netris

Netris (www.netris.tv) is the leader in IP-communications software development and system integration. Netris is focusing on development of IPTV and Banking Intelligence solutions under the IPSoft® trademark.

Netris provides advanced end-to-end IPTV solutions with IPSoft iVision IPTV Middleware as a core component. This proven carrier-grade platform is the key element of Netris' solution portfolio which also includes IPSoft iVision Hosted Edition (a version for suboperators working together with a central operator), IPSoft iVision PC Solution, IPSoft iStream Video Server, IPSoft Distributed Media Architect and IPSoft Order Management System. Today Netris' products are deployed at the most significant IPTV deployments in Russia (Comstar-Direct, Central Telegraph, Metalloinvest, Rosmedia), Kazakhstan (Kazakhtelecom) and Ukraine (Comstar-Ukraine and Ukrtelecom).

About SecureMedia

SecureMedia is the world's most experienced provider of proven open platform content protection software for the delivery of video-on-demand, IPTV, multimedia, music and other digital content over broadband IP networks. Winner of the industry's two highest awards for best content protection; the 2008 IPTV World Series Award and the TelcoTV Visions Award, SecureMedia was the first company to introduce the Hollywood studios and leading broadcasters to the advantages of software-based content security systems. Today, SecureMedia enables "Entertainment Everywhere!™" by delivering innovative digital media content security solutions including the popular Encryptonite ONE™ System CA/DRM software suite, the eONE™ Virtual Set Top Box for PC and MAC, the eONE™ PC Media Player and comprehensive software developer kits. Founded in 1996 and headquartered in Boston, Massachusetts, USA, SecureMedia, a Cavalier Telephone and TV company, services its global customers with offices in San Francisco, London, Amsterdam, Dubai, Beijing and Auckland aided by representatives in Moscow, Stockholm, Bucharest, Paris, Ried, Pretoria, Tokyo, Hong Kong, Seoul, Taipei and Melbourne. For more information visit www.securemedia.com.